Grammys: Great Ad Campaign

I have been noticing these really cool posters around town with "We Are Real Fans" and realized they are for the Grammy Awards. It is a really good and inventive campaign and is interactive. Go here to see what real fans have to say and show how they feel about their favorite Grammy nominated artists:  http://wereallfans.com/
I'm liking both Beyonce and Lady Gaga's fans!
They are taking IT there!!!
-feelgoodguru