Versace for H&M

Tuesday, June 21, 2011

As a long time collector and avid fan of Versace, the news of the luxury brands soon to launch collaboration with mega-retailer H&M is one of elation and surprise. With the rise of luxury brands doing high-street fashion becoming ever more prevalent, this move by Versace says, in a clear way to me even more than the great Lanvin x H&M collection last Fall, that no one in any luxury realm cannot ignore the lure and buzz of doing fashion-for-the-masses. With Donatella pulling from the vast Versace archives for inspiration/looks for this collection, its sure to be an interesting and hopefully well-round storytelling retail venture. I'm sure to get a few pieces to add to my personal Versace collection, which dates back to the early 80s. It will be an interesting addition to my archives and I can't wait to see what the H&M Collection says about the direction and future of the Versace brand, and to see how it will instill lust for its luxury brand to the masses.


  1. So Funny! I was just reding about a month ago on, that Donatella had NO interest in doing a High/Low collab! I was so shocked to hear about this! I will be all up in that 4am line, even though I said after the Lanvin fiasco, "I will never do that again..." Surprise of surprises!


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