Who's Lovin' Woo?

Sunday, June 27, 2010

I recently attended LA fashion designer Staci Woo’s annual Poolside Event in Santa Monica. Held in a gorgeous private home and its very French yard and pool, I was able to view Staci current collection and shop selected current and previous season’s items at a fantastic 40% discount. There were other specially selected vendors there such as Kai Skincare, handcrafted artisan jewelry, and specialty swim wear, to name just a few. The elegantly catered fare and beautiful surroundings and coastal weather all added to the fun and atmosphere of Woo’s Poolside Event. Private sales such as these are a fantastic and welcomed treat in LA, and really is a very special and intimate way to get to know a brand, and the brains behind it. 
Staci has been in the business for over 15 years, and her line has expanded to include not only womenswear but also childrenswear. Being a Mother herself definitely contributed to her starting a children’s line but her offerings stand out in that they are well tailored, classic, sourced and made with the best materials (much of it organic) and all fit perfectly in the brand’s beach aesthetic. 

I attended the event with Woo’s exclusive model (and my friend) Marie and my sidekick Angela, who both tried on many of the items at the sale. A great time and fabulous goodies were had, and I'm looking forward to the next event, cause I'm lovin' Woo.



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